Solar Leads UK: 9 Companies Compared (2026)

If you’re a solar installer in the UK looking for leads, you’ve probably been told by a dozen companies that they’re “the best.” Every agency claims exclusive leads, high conversion rates, and amazing results.

The reality is more nuanced. Different lead generation models suit different businesses, and what works for an installer doing 20 jobs a month in Lancashire won’t necessarily work for a two-man team covering all of North Wales.

This guide compares the main solar lead generation companies operating in the UK in 2026, their actual pricing models, how exclusive their leads really are, and what you should measure before signing anything.

Disclosure: PoweredLeads is my company. This guide includes us and eight competitors, so it is not an independent ranking. I compared the public offers linked below on 5 September 2026; I have not tested every provider’s delivered leads. The order is for navigation, not a performance score.

Which type of solar lead supplier fits your team?

Start with the work you want a supplier to do before your team takes over:

What your team needs	Products to compare	Decision before ordering
Homeowner quote requests your team can call	PoweredLeads solar enquiries, Lead Pronto enquiries and GMS web leads	Agreed checks, recipients, age, area and replacement terms
A booked visit after a qualification call	Watts appointments, Leads2Trade Premium and Lead Pronto booked hotkeys	Appointment criteria, sharing, attendance, credit rules and full price
Homeowners calling your team directly	Panel Reach inbound calls	What makes a call billable and whether your team can answer during business hours
Campaigns under your own brand	Managed advertising or your own campaigns	Advertising budget, management fees, ownership and sales follow-up

Panel Reach is an additional call-based option, separate from the nine detailed provider profiles below. Its advertised £30 is per qualifying inbound call, not a booked appointment. See our published solar price comparison for the conditions and sources.

For a small first purchase, ask for the actual minimum commitment, the purchase unit and the remedy in writing. Watts advertises no minimum for appointments. PoweredLeads sells agreed blocks of enquiries. Neither model alone tells you what the completed jobs will cost.

Update checked 10 September 2026: PoweredLeads, Watts, Lead Pronto, Leads2Trade and Panel Reach product terms. The other provider profiles retain the 5 September source review described above.

How the UK Solar Lead Generation Market Works in 2026

The UK solar lead generation market operates across four main models: shared lead platforms, pay-per-lead providers, done-for-you agency campaigns, and commission-based partnerships. Each puts different costs and responsibilities on your business.

Understanding which model fits your business starts with one question: do you want to buy leads, or build a pipeline?

Buying leads means paying per lead or per appointment from a provider who generates them on your behalf. Building a pipeline means running campaigns under your brand, so homeowners come to you, not a generic form.

Both can work. The difference is who funds the advertising, who controls the campaign, what arrives with each enquiry and when you have to pay. An exclusive web enquiry, a live phone transfer and a booked appointment are different purchases.

9 Solar Lead Generation Companies in the UK

1. PoweredLeads · Exclusive Solar Leads, Pay Per Accepted Lead

Model: Pay per accepted lead
Exclusivity: One installer per agreed solar area
Pricing: From £45 per accepted lead. Prices vary with order size and repeat orders. Get your lead options to see your price.
Commitment: Prepaid lead orders, with no monthly retainer on lead supply
Best for: Installers who want enquiries without running an advertising campaign

PoweredLeads sells exclusive solar leads on a pay-per-lead basis. The agreed standard is a homeowner who asked for a solar quote, in the covered postcodes, who owns the property, with real and reachable contact details. Leads that miss the published standard are replaced. Your team handles the calls, surveys, quotations and installation.

The price, order size, areas, lead checks and delivery terms are agreed before you buy. A form submission does not reserve an area or place an order. See what our solar leads include and how our pricing works.

Strengths: A published starting price, agreed postcode coverage and clear solar lead checks. You buy the enquiries without managing an ad account.

Limitations: These are leads, not booked appointments. Someone still has to ring the homeowner and follow up. Confirm availability and the delivery period for the volume you need; a lead is not a promised installation.

Heat pump leads use the same pricing structure, with the relevant lead checks agreed before purchase. Managed ads, websites and SEO are separate services. PoweredLeads is run by Forhad Sarker in Wrexham, Wales.

2. Lead Pronto · Multi-Channel Pay-Per-Lead

Model: Pay-per-lead, revenue share, appointments or managed campaigns
Exclusivity: Both exclusive and shared options advertised
Pricing: Solar leads from £25; branded leads from £35; booked hotkeys from £130
Best for: Installers comparing several lead products and campaign models

Lead Pronto generates solar enquiries through search, paid social and other digital channels. Its solar page describes lead supply, booked appointments and advertising under an installer’s own brand. It also offers revenue share.

Strengths: Several ways to buy, with published starting prices. A buyer can compare enquiries with appointment supply through the same provider.

Limitations: The lowest headline price does not establish which sharing and qualification rules your quote includes. Its page offers both exclusive and shared supply. Confirm your selected product, area, fees and minimum purchase. The displayed prices exclude VAT.

Source: Lead Pronto’s solar leads page.

3. Watts Marketing · Exclusive Solar Appointments

Model: Pay-as-you-go booked appointments
Exclusivity: Says each appointment goes to one installer
Pricing: No numeric appointment price found on the checked solar page
Best for: Installers who want a booked visit after telephone checks

Watts Marketing says solar has been part of its business since 2015. Its current offer is a booked appointment, with its team checking the homeowner’s details, roof information and funding circumstances before delivery. It describes real-time CRM delivery and credits for appointments that miss the brief.

Strengths: Telephone qualification, diary booking and a stated one-installer policy. Its page advertises pay-as-you-go supply without a minimum order.

Limitations: Ask for the actual appointment price and written return rules. Telephone screening does not replace your roof survey or a lender’s assessment. Make sure the appointment criteria fit how your business sells solar.

Source: Watts Marketing’s solar appointment page.

4. Synergy Advertising · Commission-Based Lead Supply

Model: Commission-only lead supply; paid leads also mentioned
Pricing: Commission percentage or per-lead price to be quoted
Qualification: Says leads are checked by telephone
Best for: Installers prepared to share sales revenue instead of funding the supplier’s ads upfront

Synergy Advertising promotes a commission-only model in which it funds the advertising and gets paid when the installer wins business. Its FAQ also says paid leads are available, so check which arrangement you are discussing.

Its published entry criteria include MCS, HIES or RECC accreditation, a Google rating of at least 4.5 with 30 or more reviews, and two years of trading.

Strengths: The advertised commission model reduces the need to fund advertising upfront.

Limitations: It does not remove your own sales and survey costs. Ask what commission is calculated on, when payment is due, whether leads are exclusive and how cancellations affect the fee. Compare the resulting margin with other offers.

Source: Synergy Advertising.

5. Leads2Trade · A Choice of Lead and Appointment Products

Model: Hot Key, Premium, Qualified and Lead Vault products
Exclusivity: Depends on the product
Pricing: Ask for a product-specific quote
Best for: Installers comparing telephone transfers, booked visits and shared enquiries

Leads 2 Trade describes solar enquiries collected through its websites and checked by its call centre. Its published solar criteria include homeownership, correct contact details, roof information and a requested survey or quotation.

The distribution rules are different for each product: Hot Key leads go to one installer, Premium leads to a maximum of three, and Qualified leads can be sent out up to four times. Premium appointments carry its advertised no-pitch-no-fee guarantee. Its general FAQ describes a different Premium recipient count, so confirm the exact distribution in your selected product agreement. The figures here follow the solar product page.

Strengths: Clearly described product choices and lead criteria.

Limitations: Do not treat every product as exclusive, or assume the appointment guarantee covers ordinary enquiries. Ask for the exact product, price, recipient limit and rejection terms in your agreement.

Source: Leads 2 Trade’s solar products.

6. HelloClicks · Solar Lead Generation with CRM Integration

Model: Performance-based campaigns and lead delivery
Exclusivity: Not clearly stated on the checked solar page
Pricing: No numeric solar lead price found; request a proposal
Best for: Installers who want lead delivery connected to their existing sales system

HelloClicks describes pre-qualified enquiries from chosen postcodes, delivered by API, email, telephone or CRM. Appointment scheduling is also available. Its solar page offers a rolling monthly agreement and reporting that connects lead activity with sales.

Strengths: Several delivery options, appointment scheduling and lead-to-sale reporting.

Limitations: Confirm whether the proposed fee is per lead, for campaign management or another performance arrangement. Ask about sharing, notice periods, integration charges and credit rules. The page does not establish a blanket refund for every unsatisfactory lead or prove that custom landing pages are included in every quote.

Source: HelloClicks’ solar leads page.

7. GMS Leads · Web Enquiries and Telephone-Qualified Solar Leads

Model: Able-to-pay/finance enquiries and separately described funding-related products
Exclusivity: Says its solar leads are exclusive and not resold
Pricing: Current per-lead charges need confirming
Best for: Installers who need to distinguish an unchecked web enquiry from a telephone-checked lead

GMS lists two able-to-pay solar products: web enquiries delivered through its portal, and qualified leads checked by telephone. It describes a nine-day replacement period subject to its terms, with narrower rules shown for web enquiries.

Strengths: The page distinguishes its qualification levels and what information accompanies them.

Limitations: Ask for current availability, pricing and product-specific replacement terms. Its funding section discusses a Deemed Score contribution table; that describes a homeowner contribution, not a published installer price per lead. Do not use that table to budget your lead purchase or assume funding references establish current eligibility.

Source: GMS Leads’ solar products.

8. Clean Energy Group · Commercial Solar Leads

Model: Commercial outreach and meeting booking
Exclusivity: Advertises exclusive meetings with decision-makers
Pricing: No numeric UK campaign price found on the checked page
Best for: Installers targeting business premises and commercial projects

Clean Energy Group’s UK page describes campaigns that find commercial prospects and book meetings with decision-makers. It lists roles such as property owners, sustainability directors and facilities managers, with outreach and CRM integration among its services.

Strengths: A commercial focus and an offer built around business meetings rather than homeowner quote forms.

Limitations: A meeting is not a project award. Confirm the target sites, UK coverage, decision-maker role, qualification checks and cancellation terms. Ask for a relevant UK example rather than treating global pipeline figures as evidence of what your campaign will deliver.

Source: Clean Energy Group’s UK service.

9. Imperio Leads · Multi-Channel Performance Campaigns

Model: Campaign-based lead generation
Exclusivity: Its UK solar guide says leads go to one installer
Pricing: No numeric UK solar price found on the checked pages
Best for: Installers comparing multi-channel campaigns alongside UK-focused suppliers

Imperio Leads describes an in-house media-buying team working across solar and insurance. It lists paid social and search channels, including Meta and Google, and presents a campaign process covering creative, lead generation and feedback from advertisers. Source: ImperioLeads.

Strengths: Several advertising channels and a described campaign process.

Limitations: Obtain a UK quote covering service area, contact permission, lead checks and rejection rules. Its own comparison article claims exclusive delivery, but that is not independent evidence of performance. The same applies to a provider ranking itself first, including our own inclusion in this guide. Source: its UK solar agency guide.

Solar Lead Generation Comparison Table

These are published product descriptions, not scores for results. Starting prices are not like-for-like quotes. Confirm VAT, fees, minimum purchases and current terms directly.

Company	Sharing or exclusivity	Buying model	What to compare
PoweredLeads	One installer per agreed solar area	From £45 per accepted lead; price varies with order size and repeat orders	Your order price, postcodes and delivery period
Lead Pronto	Exclusive and shared options	Leads, appointments, revenue share or managed campaigns	Which product the starting price buys
Watts Marketing	Says one installer per appointment	Pay-as-you-go appointments	Appointment price and return rules
Synergy Advertising	Confirm in the proposed agreement	Commission-only or paid leads	Fee trigger, calculation and cancellation treatment
Leads2Trade	Hot Key: one; Premium: up to three; Qualified: up to four	Different lead and appointment products	Distribution and guarantee for that product
HelloClicks	Confirm in the proposed agreement	Performance-based campaigns	Fee basis, lead sharing and integrations
GMS Leads	Says exclusive, not resold	Web or telephone-qualified enquiries	Qualification level and current terms
Clean Energy Group	Advertises exclusive meetings	Commercial campaign quote	Decision-maker and site criteria
Imperio Leads	Claims exclusive solar delivery	Campaign quote	UK delivery and qualification terms

Residential vs Commercial Solar Leads

Residential solar leads are homeowners asking about a system for their own property. You need to establish ownership, what they want installed, the postcode and whether the next step is a call or a survey.

Commercial solar leads can involve businesses, farms, landlords or property managers. The person enquiring may not own the roof or have authority to approve a project. Site control, energy use, the people making the decision and the procurement process matter before you spend time on a design.

Treat these as separate sales pipelines. Do not assume a commercial meeting will fill a near-term installation slot, or that a residential quote request will turn into an order. If you install both, qualify commercial enquiries properly and track them separately.

How to Compare Solar Lead Costs (The Right Way)

Most installers start by comparing cost per lead. It is useful for budgeting, but it cannot tell you which source leaves more money in the business.

Compare cost per completed installation as well. Divide the total spent on generating and following up a group of leads by the installations that came from that same group.

Here is a fictional example, not a supplier result or an industry benchmark:

Example	Lead purchase	Completed installations	Lead spend per installation
Supplier A	100 leads at £20 = £2,000	5	£400
Supplier B	100 leads at £40 = £4,000	15	About £267

Supplier B costs more per lead but less per completed installation in this example. If those same 100 leads produced only five installations, its lead spend per installation would be £800. The outcome changes the answer; a claim of exclusivity does not settle it.

These figures cover lead purchases only. Add any advertising paid separately, agency retainer, sales salaries, travel and agency or salesperson commission. Avoid counting costs twice when advertising is already included in the lead price. Keep VAT treatment consistent.

The three numbers that actually matter:

Cost per installation: What did it cost to win each completed job, including follow-up?
Survey rate: What percentage of the same paid leads booked a survey, and how many surveys took place?
Time to contact: How long did it take your team to reach the homeowner after the lead arrived?

Then compare those costs with what the job leaves after equipment and installation costs. If there are no installations yet, show the spend and open enquiries; do not present a cost per installation as zero. Use the lead budget calculator or read the solar lead cost guide.

Which Type of Solar Lead Generation Is Right for You?

Choose a shared lead product if:

You know how many other installers receive each enquiry.
Your team can respond and compete for the work.
The total price and results make sense against your margins.
You have checked the age, source and replacement rules of the leads.

Choose an exclusive pay-per-lead provider if:

You want enquiries without running ads yourself.
Your team can handle the agreed volume and follow-up.
You want an agreed cost for each lead that meets the checks.
You have confirmed what exclusivity covers and what happens when a lead is wrong.

Choose managed campaigns under your own brand if:

You want homeowners to enquire directly with your business.
You have a budget for the advertising and the management fee.
You can agree brand rules and give useful feedback on the leads.
You understand who owns the accounts, landing pages and campaign data.

Choose commission-based supply if:

You prefer a fee linked to sales over upfront lead purchases.
Your margin can support the proposed commission.
Both sides can track which leads produced which sales.
You have agreed how deposits, final payments, cancellations and refunds affect the fee.

Choose commercial solar specialists if:

You are targeting business premises and have the team to assess them.
You need contact with people who can influence or approve the project.
You can work through the site’s decision and procurement process.

What to Ask Before Signing with Any Lead Provider

Before committing to any solar lead generation company, ask these questions:

“How many installers receive each lead?” Ask separately about individual-lead exclusivity, postcode exclusivity and resale. The answer should apply to the product you are buying.
“What exactly counts as a lead I pay for?” A quote request, an information request, a live phone transfer and a booked survey should not be treated as the same thing. Ask what is checked before delivery.
“What happens if a lead is a wrong number or outside my area?” Get the replacement, credit or refund rules and any claim deadline in writing. Include duplicates and, for appointments, cancellations and non-attendance.
“Can I see results from a relevant group of leads?” Ask for the dates, area, number of paid leads, surveys, completed jobs and total spend. A close rate means little without knowing what it divides by and how long the leads were followed.
“What is my total commitment?” Confirm order size, fees, advertising costs, VAT, delivery period, notice and what happens to an unused balance. An attractive starting price may not be the price for your order.
“How will the lead reach my team?” Test delivery with a dummy record. Decide who calls, who covers absences and where responses and requests to stop contact are recorded.
“What did the homeowner see and agree to?” Ask to see the enquiry wording and how permission to contact them is recorded. Your team should know why the person is expecting a call.

Send the same service and postcode brief to each provider. It makes differences easier to spot and stops you comparing a lightly checked enquiry with a fully booked appointment just because both are called a solar lead.

Choosing Your Solar Lead Provider

There is no single “best” solar lead generation company. It depends on your budget, your sales team, the work you install and the kind of lead you want to buy.

Shortlist providers that can serve your actual postcodes and agree to the checks you need. Compare their total costs, then track a manageable order through calls, surveys and completed jobs. A cheaper lead or a bigger headline conversion rate does not decide that comparison for you.

If your team fits heat pumps as well as solar, ask about both while keeping the service criteria and results separate. Our heat pump buying checklist covers the extra questions to ask.

Frequently Asked Questions

What is the best solar lead generation company in the UK?

The best provider depends on what you need: enquiries to call, booked appointments, campaigns under your brand or commission-based lead supply. Compare the same postcodes, lead checks, total costs and replacement terms. This guide compares nine providers; it is not an independent performance ranking.

How much do solar leads cost in the UK in 2026?

Prices depend on the product, area, order size and checks included. PoweredLeads advertises solar and heat pump leads from £45 per accepted lead. Prices vary with order size and repeat orders. Get your lead options to see your price. Other providers may quote per enquiry, appointment or completed sale. Include fees and sales costs when comparing.

Are shared solar leads worth it?

They can be, if the purchase price and the work needed to win a customer make sense for your business. Ask how many installers receive each lead and how old it is. Compare the cost per completed installation with your other sources; sharing alone does not tell you whether you will make money.

What is the difference between pay-per-lead and commission-only solar lead generation?

Pay-per-lead means paying for each enquiry that meets the agreed checks, whether or not you win the job. Commission-only means a fee becomes due at an agreed sales or payment milestone. Check whether commission is based on revenue or margin, who pays for advertising, and what happens after a cancellation or refund.

Should I buy solar leads or generate my own?

Buying leads can suit a team that wants enquiries without running campaigns. Generating your own gives you more control over your website, brand and advertising, but takes budget and work. Compare the full cost of each approach, including management fees and staff time. You can use both.

How do I choose a solar lead generation company?

Start with your service area and the number of leads you can follow up. Then compare exclusivity, lead checks, total payment, delivery, replacement rules and cancellation terms. Ask for a relevant example showing leads received, surveys and completed jobs from the same group of enquiries.

Which solar lead generation companies offer truly exclusive leads?

Several providers describe exclusive products, but exclusivity can vary by package. Ask whether it covers the individual enquiry, your postcodes, a particular service, or a time period. Get the number of recipients and any resale rules in writing. A supplier sending a lead only to you does not stop the homeowner contacting another installer themselves.

What is a good survey rate for solar leads?

There is no single survey rate that makes every lead source worthwhile. Track how many paid leads from the same group become booked surveys, attended surveys and completed installations. Keep those stages separate. If results are weak, check geography, customer intent, delivery and follow-up before deciding what caused the problem.

Go Deeper

Buying solar or heat pump leads? PoweredLeads starts from £45 per accepted lead, with prices that vary by order size and repeat orders. Get your lead options to see your price, or read how pricing works.

Best Solar Lead Generation Companies in the UK (2026 Comparison)