How to Buy Solar Leads in the UK Without Getting Burned (2026)

Before you buy solar leads, agree the enquiry definition, service area, sharing rules, delivery period and remedy for invalid records. Then compare the total commitment with what your team can afford and follow up.

This seven-step checklist comes from PoweredLeads, a supplier of solar leads and installer marketing. Use it to compare us as well as other providers.

Use our installer profitability calculator and trial scorecard to explore your own assumptions and record a trial cohort. It does not predict or guarantee results, and no contact details are required.

1. Choose the product you need

A lead is an enquiry for your team to contact. A booked appointment includes a confirmed diary slot under the seller’s definition. Managed advertising is a campaign service with its own scope and budget. None guarantees a completed installation.

Consider your capacity to make calls and surveys, whether you want campaigns under your own brand, and who will maintain the marketing. Team size alone does not determine the right model. Compare the service models.

2. Put exclusivity into words you can check

Ask how many installers receive the enquiry, whether it can be resold later, and what territory or campaign exclusivity means. An exclusive supply agreement cannot stop a homeowner independently contacting other companies.

Different products from the same supplier can have different sharing rules. Read the selected product terms rather than assuming a label covers everything. Exclusive and shared leads explained.

3. Agree when a lead becomes billable

Request a written acceptance standard. For a residential solar enquiry, the brief might cover the quote request, ownership, exact postcode coverage, contact details and the customer’s expectation of contact. Distinguish information declared by the homeowner from checks performed by the supplier.

Ask to see a redacted example record. The person making the first call should receive the same relevant answers used to qualify the enquiry. A roof-suitability checkbox cannot replace your survey.

4. Read the remedy before ordering

Check how wrong numbers, duplicates, out-of-area properties and customers who did not request contact are handled. Ask about evidence requirements, reporting deadlines, replacement versus cash credit, and how long a replacement can take.

Not answering one call does not necessarily make an otherwise valid enquiry defective. Agree the distinction so an unsuccessful sales outcome is not confused with a failure to meet the lead specification.

5. Calculate the commitment and cost per installation

Use the total acquisition spend and completed installations from the same group of leads. Include the lead invoice, follow-up, survey and attributable software costs once each. Use a consistent VAT basis.

If a supplier gives a close rate, ask whether its denominator is leads, contacted customers, booked surveys or attended surveys. These percentages are not interchangeable. Worked solar lead cost calculations show why the distinction matters.

PoweredLeads publishes solar leads from £45 per accepted lead. Prices vary with order size and repeat orders. Get your lead options to see your price. Solar and heat pumps use the same pricing structure. Your order size and delivery period are agreed before purchase. Other suppliers’ starting figures in our company comparison are observations, not market averages or equivalent quotations.

6. Test the handover and pace

Run a dummy enquiry through the agreed delivery route before live supply. Check that your actual staff can see the service, source, request time, contact details and qualification answers. Name the person responsible for the next action.

Choose an initial commitment you can afford and work properly. A small group can expose delivery and qualification problems; it cannot establish a dependable conversion rate on its own. Review outcomes after allowing for your sales cycle, including open proposals and cancellations.

7. Ask what happens when you stop or supply is delayed

Ask: “If I do not order again, what remains payable?” Get a clear answer covering an unfinished block, notice, recurring fees, unused credit and any minimum commitment. Also ask what happens if the supplier cannot fulfil the agreed delivery schedule.

An order can be simple without being free of terms. Read the written agreement before payment and keep it accessible to the staff who handle enquiries.

Put the checklist to work

Send PoweredLeads your services and coverage. We review your brief and confirm fit, price and delivery terms before an order; the form itself does not reserve an area.

If your business also installs heat pumps, use the ASHP buying checklist alongside this one. Different service criteria can sit within the same supplier relationship.

Reviewed 5 September 2026. Earlier unsupported general market price ranges were removed; see the linked comparison for dated primary-source observations.

You can apply this checklist to our own offer: review PoweredLeads solar leads before requesting an order.