Exclusive Solar Leads. Transparent Pricing.

Every plan includes dedicated landing pages, weekly optimisation, and leads that go only to you.

What Every Plan Includes

Exclusive leads (never shared)
Custom landing page for your brand
Meta Pixel & Conversion API tracking
Ad creative (copy + images/video)
Audience testing & optimisation
Monthly performance report
Direct Slack/email support
No lock-in contracts

Pricing Plans

Starter

Best for: Testing Meta ads or smaller coverage areas

£1,250/month
  • Up to £3,000/month ad spend managed
  • 1 dedicated landing page
  • 1 ad creative set (3-5 variations)
  • Weekly campaign optimisation
  • Monthly 30-min review call
  • Email support (24hr response)
Expected results: 50-100 leads/month at £20-30 CPL
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Most Popular

Growth

Best for: Established installers ready to scale

£2,250/month
  • Up to £8,000/month ad spend managed
  • 2 landing page variations (A/B tested)
  • 2 ad creative sets (6-10 variations)
  • Bi-weekly optimisation & testing
  • Bi-weekly 30-min strategy calls
  • Priority email + Slack support
Expected results: 150-300 leads/month at £18-25 CPL
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Premium

Best for: High-volume installers or multi-location

£3,500/month
  • Up to £15,000/month ad spend managed
  • Full landing page funnel (multi-step)
  • Email nurture sequence (automated follow-up)
  • Unlimited ad creative iterations
  • Dedicated account manager
  • Weekly strategy calls + 24/7 Slack support
Expected results: 400-600+ leads/month at £15-22 CPL
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Performance-Based

Best for: Confident in your sales team? Share the risk.

Custom
  • £750/month base fee
  • + 15% of ad spend managed
  • Performance bonuses for hitting targets
  • Minimum £5,000/month ad spend
  • 3-month commitment
Enquire About Performance Pricing

What to Expect (ROAS Timeline)

Weeks 1-2

Learning Phase

  • • Pixel gathering data
  • • Testing audiences and creatives
  • • Expect 2-4× ROAS (break-even to small profit)

Weeks 3-8

Optimisation Phase

  • • Identifying winning combinations
  • • Scaling what works, cutting what doesn't
  • • Expect 6-10× ROAS (peak performance)

Ongoing

Scale Phase

  • • Sustainable, predictable lead flow
  • • Monthly creative refresh to combat ad fatigue
  • • Expect 5-7× sustainable ROAS

What's NOT Included

Let's be clear:

Ad spend (you pay Meta directly)
CRM or sales software
Sales training or call handling
Website redesign (just landing pages)

Pricing FAQ

Why don't you charge a percentage of ad spend?

Because it creates bad incentives. If we charge 20% of spend, we're incentivised to tell you to spend more. Our fixed pricing means we're incentivised to get you results, not inflate your budget.

Can I change plans?

Yes. Upgrade or downgrade with 14 days notice. No penalties.

What if I want to pause?

You can pause for up to 2 months/year with a £250 holding fee. Keeps your campaigns and data ready for restart.

Do I need a minimum ad budget?

We recommend at least £1,500/month in ad spend to see meaningful results. Below that, the data is too thin to optimise properly.

Not Sure Which Plan Fits?

Book a 15-minute call. We'll review your goals, current lead gen, and recommend the right starting point.

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