Privacy Policy

Last updated: March 2026

Who We Are

PoweredLeads is a trading name of Forhad Sarker, a sole trader based in Wrexham, Wales, UK. We provide lead generation services for home improvement businesses across the UK.

We are registered with the Information Commissioner's Office (ICO) as a data controller. You can verify our registration on the ICO register.

Contact: hello@poweredleads.co.uk

What Data We Collect

Information you give us

When you fill in our contact form or get in touch, we collect:

  • Your name and email address
  • Phone number (if provided)
  • Company name and business details
  • Any other information you include in your message

Information collected automatically

When you visit our website, we collect anonymous usage data to understand how visitors use the site. This includes:

  • Pages visited and time spent on site
  • Referring website (including search engines and AI assistants)
  • Browser type and device information
  • Interactions with buttons and forms (e.g., CTA clicks, form submissions)
  • Scroll depth and engagement time

This data is collected using PostHog, a privacy-focused analytics platform. PostHog does not use cookies for analytics tracking, and data is processed on servers in the European Union.

Lawful Basis for Processing

We process your data under the following lawful bases (UK GDPR):

  • Consent: When you submit a contact form, you consent to us using your details to respond and discuss our services. You can withdraw consent at any time by emailing us.
  • Legitimate interest: For anonymous website analytics (to improve our site) and for B2B marketing outreach to businesses who may benefit from our services. We balance our interest against your rights and only contact relevant business contacts.
  • Contract: To deliver our services to existing clients.
  • Legal obligation: Where we need to retain data for tax, legal, or regulatory purposes.

Analytics & Tracking

We use PostHog for website analytics. PostHog is configured to:

  • Operate without cookies — no cookie consent banner is required
  • Process data on EU-based servers (eu.posthog.com)
  • Collect anonymous usage data to help us understand which pages are most useful
  • Track how visitors arrive at our site (including from search engines, social media, and AI assistants such as ChatGPT, Perplexity, and Claude)

We do not use this data to identify individual visitors. Analytics data is used solely to improve our website and measure the effectiveness of our marketing.

For more information on PostHog's privacy practices, see their privacy policy.

Cookies

Our website uses minimal cookies:

  • Essential cookies: Required for the site to function (e.g., Cloudflare security cookies).

We do not use analytics cookies, advertising cookies, or tracking pixels. You can control cookies through your browser settings.

How We Use Your Data

  • To respond to your enquiries
  • To provide and improve our lead generation services
  • To send you relevant information about our services (with your consent)
  • To measure and improve our website
  • To comply with legal obligations

Who We Share Data With

We do not sell your personal data. We share data with the following processors who help us run our business:

  • PostHog, Inc. — anonymous website analytics (EU servers)
  • Cloudflare, Inc. — website hosting, security, and performance
  • Email service provider — to send and manage communications

We may also share data with legal authorities where required by law.

International Transfers

Our analytics data is processed within the EU. Some processors (notably Cloudflare) may process data on servers outside the UK and EEA. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or UK adequacy decisions, to protect your data to UK GDPR standards.

Data Retention

  • Contact form submissions: retained for up to 3 years, then deleted
  • Client data: retained for the duration of our contract plus 6 years (for tax and legal purposes)
  • Website analytics: anonymous and retained according to PostHog's retention policy

Your Rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the data we hold about you
  • Rectification — ask us to correct inaccurate data
  • Erasure — ask us to delete your data (where we have no legal reason to keep it)
  • Restriction — ask us to limit how we use your data
  • Portability — request your data in a portable format
  • Object — object to processing based on legitimate interest or for direct marketing
  • Withdraw consent — at any time, without affecting prior processing

To exercise any of these rights, email us at hello@poweredleads.co.uk. We'll respond within 30 days.

Complaints

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO):

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We won't make significant changes without letting you know.

Contact Us

Email: hello@poweredleads.co.uk
Location: Wrexham, Wales, UK